The power of simplicity in International Trade resides in knowing what concrete steps to take in order to enter into a new or emerging market. Obviously, knowing what results to expect from those steps and how you measure the success or failure of those steps are essential to your overall international trade success.
One perfect example of the power of simplicity is when companies start looking for a foreign distributor, these companies should (they do not do it all the time) as a first step, establish the selection criteria in order to secure the correct distributor.
